Job Title:
Pasha Malls is looking for prospective candidates for a position of Marketing Specialist.
Role Synopsis:
Marketing Specialist is responsible to assist in development of marketing strategies and implementation of them for PASHA Malls. Candidates meeting the below stated criteria are requested to send their CV/Resume to hr@pashamalls.az by by 6.00 PM till 14th of July 2024.
Key Accountabilities:
- To assist Marketing Manager in developing marketing strategy of the mall;
- To create marketing plan according to developed strategy and being actively manage implementation of activities planned;
- To work closely with brand & marketing teams of tenants / retailers to get to know about their campaigns, new season, sales and different kind of events for collaboration with malls;
- Attend all stake holders’ requests on timely manner;
- Support their inhouse events – product launch, clients’ days, presentations, gift distributions, live music activities, kids’ activities (ex. animators, balloons distributions), etc;
- Coordinate all activities with malls management team to ensure they are aware of all happenings;
- To develop ideas and brainstorm for creative marketing campaigns for different brands taking into account target audience;
- To collaborate with designers, event agencies, media reporters, digital media team and other stakeholders to implement different PR and marketing activities and reach the target audience;
- To assist in implementing market research of different marketing purposes;
- To research and analyse competitors’ activities;
- To analyse the results of different marketing campaigns, events;
- To liaise and cooperate with all partner advertising agencies for the promo campaigns, all social media related activities and advertisement in the malls, to approve, if needed improve or decline the offered campaigns and artworks;
- Control of all marketing assets such as decorations, photo corners, stages, AV equipment, etc;
- Liaise with procurement department over the implementation of different kind of Marketing purchases.
Essential Criteria:
- A bachelor’s degree in a related field (Marketing, Communications, Event Management, etc.);
- Minimum 3 years of experience in the similar role, preferably similar industry (malls, hotels, etc.);
- Strong written and verbal communication skills;
- Medium knowledge of design programs is a plus;
- Strong knowledge of social media management;
- Knowledge for managing corporate communication platforms (as LinkedIN);
- Previous experience with luxury retail brands is plus;
- Time-management skills for juggling numerous time-sensitive projects simultaneously;
- Good computer skills for generating reports, presentations, analysing marketing metrics, extracting data and sharing this information with other team members in project updates;
- Good relationship with Media;
- Experience in events organization and management, product launches;
- Creativity and awareness of the latest trends;
- Fluency in Azerbaijani, English, and Russian languages;
- The ability to travel within the country;
- The ability to work in night time if needed
About the company:
Pasha Malls is Azerbaijan’s largest mall operator with the first shopping mall opened in 2008. Currently, the company is managing 7 shopping and entertainment centres across Baku and one shopping mall in Azerbaijan’s second-largest city – Ganja.
The group’s portfolio includes Baku’s signature and only luxury shopping mall – Port Baku Mall;
At the top of the city's most favourite location lists with its magnificent terrace opening to the Caspian Sea - Deniz Mall;
One of the first shopping malls in the country - 28 Mall;
The largest international and local brand mix destination - Ganjlik Mall;
The only shopping mall with wide ceilings opening to the blue sky of Baku - Amburan Mall;
A favourite destination for shopping and entertainment located outside the city - Shuvelan Park;
The fanciest and modern shopping centre in Ganja, the country's second-largest city - Ganja Mall.
The next step in shopping, our eighth shopping mall – Crescent Mall, has opened its doors to our guests.
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